Cookie Policy

Last updated: 23 July 2026. This policy explains how Brighton Daily Ltd uses cookies and similar tracking technologies on vitalelbowstrain.world.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your preferences and actions over a period of time. Similar technologies - such as localStorage, pixel tags, and device fingerprinting - may be used for comparable purposes. This policy covers all such technologies.

The use of cookies on this website is governed by the Privacy and Electronic Communications Regulations 2003 (PECR) and UK GDPR. We implement Google Consent Mode v2, which means no non-essential cookies are set until you have given your consent via the cookie banner.

2. How We Obtain Consent - Google Consent Mode v2

On your first visit, our consent banner is displayed before any non-essential cookies are set. Our implementation uses Google Consent Mode v2 with the following default state:

  • ad_storage: denied
  • ad_user_data: denied
  • ad_personalization: denied
  • analytics_storage: denied
  • functionality_storage: granted
  • security_storage: granted

When you click Accept, all consent signals are updated to granted. When you click Reject, advertising and analytics signals remain denied. Your preference is stored in localStorage under the key cookieConsent and applied on subsequent visits.

You may change your cookie preferences at any time by clearing your browser's localStorage or by contacting us.

3. Cookies We Use

Cookie / Technology Provider Category Purpose Expiry Consent Required
cookieConsent Brighton Daily Strictly Necessary Stores your cookie consent preference (localStorage) Until cleared No
_ga, _ga_* Google Analytics 4 Analytics Distinguishes unique visitors; tracks sessions and page views 2 years Yes
_gcl_au Google Ads Advertising Conversion linker; associates ad clicks with conversions 90 days Yes
IDE Google DoubleClick Advertising Used to build a profile of user interests and show relevant ads 13 months Yes
NID Google Advertising Stores preferences and other information; used for ad personalisation 6 months Yes

Google's cookies are subject to Google's own Privacy Policy (policies.google.com/privacy). Where consent is denied, Google Consent Mode v2 prevents these cookies from being set for advertising and analytics purposes.

4. Managing Your Cookie Preferences

You can manage cookies in several ways:

  • Via our cookie banner - click "Accept" or "Reject" when the banner appears. To change your choice, clear cookieConsent from your browser's localStorage and reload the page.
  • Via browser settings - most browsers allow you to block, delete, or restrict cookies. Consult your browser's help documentation for instructions.
  • Google Analytics opt-out - install the Google Analytics opt-out browser add-on (tools.google.com/dlpage/gaoptout).
  • Interest-based advertising - opt out at youronlinechoices.eu or networkadvertising.org/choices.

Blocking strictly necessary cookies may impair the function of this website.

5. Updates to This Policy

We may update this Cookie Policy as new technologies are deployed or regulations change. The "Last updated" date will reflect any revisions. Where changes are material, we will display a notice on our cookie banner.

6. Contact

For questions about our use of cookies, contact:
Brighton Daily Ltd · 14 Gardner Street, Brighton, BN1 1UP, UK
Email: info@vitalelbowstrain.world
You also have the right to complain to the ICO: ico.org.uk